TIKI SPIRITS

Overall Theme

What- A local Hawaiian hard seltzers , The main ingredient mixed with tropical fruit flavors and a blend of alcohol and seltzer water and displays a fun graphic of the Hawaii culture.

Marketplace- A beverage store like ABC store in Hawaii, or a supermarket that sells alcohol and beverages like whole food.

Theme- It represents the local culture of Hawaii, food. And it expresses the local people's love for Hawaii.

KEY WORDS

ABOUT THE HAWAIIAN TIKI GOD

Hawaii is full of myths and legends, stories of passion, loyalty and betrayal, life and death.

In ancient Hawaii, the gods, the land and the people lived together. If the land was cultivated properly, the gods were happy. Once the gods were happy, they made the crops grow well enough to provide food and other means of living for the people. Each god has multiple images of people or animals.

What is Tiki? What does Tiki refer to?

The word "TIKI" comes from the Maori culture of the tropical islands, and the name of the first human being created by God is "TIKI", which corresponds to the character of Adam in the Garden of Eden.

The four great Hawaiian Tiki gods: Ku, God of war, Lono, god of peace, Kane, god of light and life, and Kanaloa, god of the sea.

BRAND STORY

HIPAHIPA—Cheers in Hawaiian

Welcome to beautiful Hawaii. Relax under the Hawaiin sunshine, and lie on the sand. Activate yourself with Hula dancing under the volcanoes while enjoying Tiki Spirits, a unique Hawaiian hard seltzer.

Mixed with tropical fruit flavors and a blend of alcohol and seltzer water, Tiki Spirits hopes to bring you a fresher taste experience. Enjoy the sea breezes of Hawaii, hear the myths of the Tiki Gods, all while sipping Tiki Spirits.

PRODUCT INSPIRATION

Tiki spirits the naming of each of the hard seltzer products combines the naming of tiki god with Hawaiian cocktails such as coconut flavored, Kanaloa is the god of the sea, So the product was named Blue Hawaiian coconut flavored hard seltzer.

Similarly, Cane is the god of the light and life, so this Pineapple flavored hard seltzer is named Mai Tai Pineapple flavored hard seltzer. Ku is the god of the war, which is why the orange flavored product has been named Zombie orange flavored hard seltzer.

Lono is the god of the peace, so the strawberry flavored hard seltzer was named Lava flow strawberry flavored hard seltzer.