Concept

An innovative and fun macaron, it breaks the concept of traditional macarons, it conveys a bold, boundary-breaking concept through the food packaging, it represents the designer’s innovation, unique design style.

Brand Story

Exclamation is a conceptual macaron brand which exclaims the bold idea of infinite possibilities for anything. The unique Exclamation Macaron, emphasizes sensory and visual experience unlike any other Macaron.

Pattern Draft

PDP Process

Key Words

Colorful

Artistic

Creative

Dynamic

Delight

Box Version Cover

Final Vision

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50 ITERATIONS:POSTER SERIES

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SPATIAL STUDY: 2D & 3D