Concept
An innovative and fun macaron, it breaks the concept of traditional macarons, it conveys a bold, boundary-breaking concept through the food packaging, it represents the designer’s innovation, unique design style.
Brand Story
Exclamation is a conceptual macaron brand which exclaims the bold idea of infinite possibilities for anything. The unique Exclamation Macaron, emphasizes sensory and visual experience unlike any other Macaron.
Pattern Draft
PDP Process
Key Words
Colorful
Artistic
Creative
Dynamic
Delight
Box Version Cover
Final Vision
